Core elements
Typography
Clear legibility
Gilroy
Gilroy is our brand typeface and one of the core aspects in the PPDS visual identity. It has been chosen for its clear legibility and distinctive appearance, as well as its compatibility with our wordmark.
Gilroy is available in a wide range of font weights and must be used for all designed, and all printed, PPDS assets and communications.
For day to day letters, emails, and digital communications, Calibri must be used.
Usage
We use Gilroy Light or Regular for body copy and a combination of the font family cuts for main headlines and for all professional corporate materials, communications, and advertising.
It is important, when using these variations, that the message is communicated clearly. If something needs to come across as strong and clear, use ExtraBold. If you want to be more reserved, use Regular and Light.