Social media
Target audience
Who we are targeting
Our target audience includes several groups, and our organic posts are written to appeal to either one, some, or all of these.
- System integrators (SIs) and installers
- Distributors
- Software / hardware solution partners
- End customers - B2B
- Each time we post organically onto our general corporate accounts, we carefully consider the target audience mix, and choose words and messaging to suit their needs.
- Paid (sponsored) social media campaigns and advertising allows us to define specific target audiences, according to our objectives and goals.