Social Media
Hashtags
The power of hashtags
Connecting with Your Audience on Social Media
PPDS - Company Page
Hashtags are a simple and practical way to arrange content across different social media platforms. In a way, hashtags create micro-communities of similar content. Hashtags allow to stay up to date on topics that are interesting to you and your business and to interact with people who use ‘’your" hashtags. It is a great way to get in touch with LinkedIn users who have the same professional interests as your business. It works the same the other way around : by using hashtags you will be found by users who don't follow you yet ), but the hashtags you use will.
Hashtags are mostly used on platforms with communities and followers:
Opportunity to discover and share content with target audience and likeminded professionals. Recommendation is to use 3-5 hashtags.
Known as the platform that made hashtags relevant among social media users. Tweets with 4 hashtags receive most impressions.
FB users are not used to search for information by using hashtags. The use of hashtags is not recommended.
YouTube
Adding hashtags to descriptions can improve discoverability on the platform and can lead to other videos with the same hashtags. Use about 3-4 hashtags per video.
Recommend hashtags
We recommend using the following hashtags structure together with the topic of the post:
#PPDS #PhilipsProfessionlDisplays #PoweringEvolution #DisplayWithoutLimits
Eg> #PPDS #PhilipsProfessionlDisplays #PoweringEvolution #DisplayWithoutLimits #hospitality