Brandvoice

Brand values

Clear and engaging communications.

People recognise us by how we speak and write. Applying our brand voice consistently means clear and engaging communications.

It starts with ‘Powering evolution’

We enable our customers. We make their ideas come to life. And we inspire them to push the boundaries to create and deploy new ideas that they didn’t know was possible. Our brand stands for the new. For the digital. And for connecting today’s people into the technology of tomorrow. We do this by working alongside our customers to understand their needs so that we can develop the right technology to support them in achieving their goals. Our team is also integrated with market leaders to form new technology and innovations that power the evolution of digital engagement.

Our brand pillars

We have four sides of our personality to play with. Progressive. Human. Versatile. Creative. Depending on what we’re communicating and who we’re engaging with, we can emphasise one or more of these aspects:

• To introduce new product to business customers, we’d be more progressive.
• To speak with customers on social sites and forums, we’d be more human.
• To communicate a solutions message, we’d be more versatile.
• To demonstrate the benefit of our brand, we’d be more creative.

Being Progressive

Today is a good day. And tomorrow is even better. Because PPDS designs and develops products that power seamless connectivity, collaboration and creativity to give customers new ways to bring their content to life. Our products open new realities of engagement to transform the world that we know today into a brighter and more empowering future. We’re the world’s only European brand that delivers professional display solutions across the markets to enable our customers in exceeding their goals and making a difference in their industry.

Being Human

Everything we do is for our customers. We create innovations to help them connect seamlessly and form engaging experiences. We work in collaboration with our partners to help them create the very best installations with industry-leading features. We also create solutions to help our end-users interact with their audience to form a real connection through their content. Better still, we’re human. So we’re approachable, empathetic and caring about each and every person we work with.

Being Versatile

People depend on us for infinitely diverse reasons. We keep them connected in their workplace with each other and with their customers. We create versatile solutions to empower greater results in every situation. We enable our customers to engage with their audience in the best way possible through custom solutions. Every detail of our hardware, software and installations is perfected to ensure an optimum experience across all industries. We deliver business solutions that work straight out of the box or with 3rd party products and services for versatile installations.

Being Creative

Technology’s changing fast, and people rely on us to help them tell their story. We inspire our customers to push the boundaries by showing them how our products will fit into their workplace to unlock greater possibilities. We support creativity from our partners by providing them with advanced tools and products that allow for full customisation. Our products are developed to support real needs, and our in-house design team incorporate market-leading strategies and innovations to enable greater connectivity.