Philips logo and PPDS

Brand communication

Strategy

At PPDS, we help to bring the digital to life. We’re part of the largest display manufacturer in the world, TPV Technology. And we proudly hold the exclusive global rights to bring Philips branded digital signage, LED displays, professional TVs and monitors to life. This requires a clear brand strategy in terms of using the Philips logo; when do you use which logo?

End customer communication

When we want to inform our end customers about products, solutions, platforms or applications, the Philips shape with descriptor is the primary logo to use. In secondary a partner can add their own logo for communication to their customers. The PPDS pay-off can also be used. The Philips guidelines should be adhered to for asset design.

Primary logo

Secondary logo

When partners communicate to end customers, they can add their own logo. This can be done in a template provided by PPDS.

Tag line

Display without limits

Guidelines

Philips guidelines

Channel communication

When we communicate with our channel partners about solutions, programs or internal communictation and communication from our channel partners to their target audience, the Philips collaborative label with descriptor is the primary logo to use. In secondary the Philips wordmark can be can be used if multiple Philips divisions are represented. The PPDS pay-off can also be used. The PPDS guidelines should be adhered to for asset design.

Primary logo

Product solutions

Secondary logo

Multiple Philips divisions

Tag line

Display without limits

Guidelines

PPDS guidelines

Corporate communication

When we communicate internal or external about PPDS matters, the PPDS logo with descriptor is the primary logo to use. In secondary the Philips logo or Philips shield should be used. Also the legal claim should be mentioned somewhere. The PPDS pay-off can also be used. The PPDS guidelines should be adhered to for asset design.

Exceptional communication

In the case of events, fairs, merchandise, etc. the Philips wordmark with descriptor is the primary logo to use. In secondary the Philips shield can be used. The PPDS pay-off can also be used. The Philips guidelines should be adhered to for asset design.