Social media
Channels
Our social channels
Showcasing our presence in the digital space
At the moment, we use four social media channels, with the focus on LinkedIn:
LinkedIn setup
- Vertical showcase and focus on Philips Professional Displays
- Showcase pages solely in International English language for a global reach
LinkedIn company pages
The company page is dedicated to showcase our brand, products, services, and company culture. It serves as a digital hub for us to connect with our target audience, including potential customers, clients, employees, investors, and other stakeholders.
LinkedIn chowcase pages
The showcase page, also known as a LinkedIn Showcase Tab, is specialised and allows us to highlight specific aspects of our brand, products, services, or initiatives. Our showcase pages are extensions of our main LinkedIn page and are used to showcase niche content or promote individual brand elements.
Even though Facebook is associated with B2C (Business to Consumer) marketing, as a B2B (Business to Business) company we use this social media platform to connect to individuals or other businesses by sharing industry insights, company updates, case studies content, and more to demonstrate our expertise.
X/Twitter
X (formerly known as Twitter) is a social media platform that enables us to share short 'posts'(limited to 280 characters and formerly known as tweets), with our followers. Posts can include text, links, images, videos, and hashtags. X is designed for real-time communication and engagement, and is prominnently used in the AV industry, making it a valuable platform for sharing news, updates, and insights with our global audience.
YouTube
We use YouTube to showcase our products, services, and expertise through engaging video content like product videos, case study videos, and more. By creating informative and visually appealing videos, we attract clients, build brand awareness and demonstrate our value to other businesses. Additionally, we use YouTube ads to target specific B2B audiences and drive traffic to our website or landing pages if applicable for campaigns.
Hashtags
We use YouTube to showcase our products, services, and expertise through engaging video content like product videos, case study videos and more. By creating informative and visually appealing videos, we attract clients, build brand awareness and demonstrate our value to other businesses. Additionally, we use YouTube ads to target specific B2B audiences and drive traffic to our website or landing pages if applicable for campaigns.