Core elements

Clean layout

A versatile and contemporary appearance

At PPDS we are straightforward, bold, and future thinking, so we like to use a clean layout. This fits well with the modular composition of our logo, too. We use a modular grid to support this design style (see section grids). Our simple yet versatile design is enhanced by colour - a bright blue and a darker blue with no gradient - bringing contrast against a white background.

Usage of each of the style elements can be found under the Examples section.