Social media
Modelling the customer' journey
Narrow after each step
Defining our social media marketing funnel
Our social media marketing funnel shows our customers' journey from initial awareness through to becoming a loyal advocate of our brand. This is the model used for our corporate social media accounts, extending into the more personal posts you may create as well. It is good to note that product launches, case studies, etc. should in general be posted from the corporate accounts before being posted by individuals.
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1 - Awareness
- Attracting new people who are currently unaware of our brand and products.
- Offer value and support.
- Information should be valuable enough for them to remember us and seek more information.
2 - Interest
- Standing out among our competition so that new audience members remember us.
- Provide more information to our customers. Build trust.
3 - Desire
- Compelling our audience to take action and convert, including sales contact.
- Nurture the relationships until they are ready to convert.
4 - Action
- Using social media to stay top-of-mind and keep our audience engaged after they have purchased.
- Continue nurturing even after converting.
5 - Loyalty
- We need to retain and nurture customers so that they become advocates for our company, products, and services
- Post-sale engagement, email marketing, programs, surveys so that they stay loyal.